At around this time of the year, I am regularly asked this question by clients considering selling – “Should we bring our home to the market now, or wait until spring?”
Real estate is fundamentally no different to any commodity sale. The market price for any product can be strongly influenced by the age old battle between supply and demand.
What I have noticed is that during the peak winter months (June/July/August), the supply of available homes falls away significantly as the autumn listings clear and many owners choose to defer their marketing campaign until the arrival of spring.
This has the net result of reducing the number of available options for buyers looking to move to a particular area through the middle of the year. This smaller pool of property provides an excellent environment for drawing more buyers to anyone who is ready and willing to sell. Increased buyer demand is one of the key elements to driving a strong selling result (price).
So, to summarise the advice I provide to my clients who are weighing up their options around timing, I say to them:
“If you want to sell now and your property is ready to be marketed, don’t delay. Strong selling results are often achieved by owners who take advantage of the reduced availability of other properties during the winter. Rather than waiting to enter the market at the same time as the wave of new listings we always experience in September – mid December, why not act now and use the drop in supply over winter to your advantage?”
Property preparation for a winter marketing campaign:
Apart from all the usual things that I always recommend a home owner to attend to when preparing their home for sale, here are a few tips from me which are extra important for a winter marketing campaign:
Natural light is at a premium during the shorter days of the year. I recommend you follow these few tips to ensure your property still presents as a bright & welcoming home:
Certain home maintenance issues can be a lot more evident during the winter months. It is worth attending to these specific areas:
Create a warm & dry environment inside your home:
Buyers gain a huge amount of confidence when they view a home at the ‘worst time of the year’ and it is still presenting well. Paying attention to the areas I have covered can pay dividends by engaging more buyers with your home.
I hope you have gained a few useful tips from this blog. If you do intend to sell over the coming winter, I wish you the best of fortune and invite you to contact me if there is anything I can assist you with.
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