Should I advertise my property with a price?
The issue of whether to mention a price in your advertisements is one that can polarise real estate salespeople and home owners…
With the general slow-down in the Auckland real estate market over the past 18 months, there has been a noticeable shift away from auctions and an increase in other marketing methods such as “By Negotiation” or “Asking Price”.
The issue of whether to mention a price in your advertisements is one that can polarise real estate salespeople and home owners. Some feel strongly that the price should be left out, others think it should be included. There are advantages with each approach, so I will outline them below to help provide you with a balanced view:
Arguments for not listing a price in your advertising:
Arguments for listing a price in your advertising:
The issue of whether to include a listing price or not in your advertising depends on many variables, including the property type, the location, the price band, market conditions, the seller’s situation and much more. There is no right or wrong answer. To find the best approach for you, discuss your options with a good real estate salesperson who can assess all these factors and provide you balanced advice.